So, you’ve decided you want to attend a blockchain event. You’re about to enter a room filled with people who—just like you—have either fallen down the rabbit hole of crypto and blockchain or are curiously peering into it, wondering if they should jump in.
But before you go, there are some things you need to keep in mind. Hopefully, you’re not going there just to collect business cards that will gather dust in your drawer or to grab free swag that will end up in the back of your closet. You’re going there to meet actual humans who might become your next co-founder, investor, or mentor – not to mention the many millions of other opportunities that could arise from these occasions.
The Pre-Event Homework
First things first—the most important step you take is actually going to be finding an event that’s right for you. Crypto is this massive space with dozens of sub-niches—there’s DeFi, NFTs, Web3 gaming, privacy coins, institutional blockchain, and many other flavors that all attract different crowds.
Check the blockchain events calendar and ask yourself: “Does this event actually match what I am looking for?” A DeFi developer might feel entirely out of place at an NFT art showcase, just like a corporate blockchain solution provider might not find their people at a libertarian crypto meetup where everyone’s discussing how to overthrow central banks.
Some events are very technical (filled with developers getting into the nuts and bolts of code), while others focus on investment, art, or business applications back in the Web2 world. Pick your event wisely. To help you in your search, here are some tips:
Find out who’s speaking. Are the speakers of interest to you? Are they covering topics in your niche or that could benefit your business?
Check the attendee list. Many events have apps or online platforms where attendees can create profiles. Scroll through them to see if there could be interesting networking opportunities.
Set some goals. What do you want to get out of this event? Are you going for blockchain PR? Are you looking for a technical co-founder? A crypto investor? Knowing what you want to get out before you go in helps.
How to Network At Blockchain Events
Now that you’ve picked your event, bought your ticket, and packed your bags, now comes the time that you will either love or hate: networking (AKA talking to strangers).
For some, this comes naturally. For others, it’s a potential worst nightmare. But here’s the secret that you should keep in mind as you approach your networking: everyone else is probably just as nervous as you are. With this in mind, here are some tips you can follow so you can make the most of your time:
Skip the Usual Opener
“So, what do you do?” is not exactly the most memorable question. Everyone asks it, often leading to rehearsed pitches rather than real conversations.
Instead, try something like: “What project are you most excited about right now?” or “What brought you to this event?” These questions invite people to talk about what they’re genuinely interested in, not just their job title.
Be Honest About Your Knowledge
If you’re new to crypto, it can be tempting to try to overemphasize your knowledge and not look like a beginner. But the reality is that most people, especially in the blockchain community, actually value authenticity. Saying, “I’m still learning about this space, but I’m fascinated by X” will get you more genuine responses and interesting conversations than pretending to know everything.
On the same note, if you’re experienced, be willing to explain concepts to newcomers without coming across as condescending. Everyone remembers what it was like to first learn about blockchain.
Follow Up Quickly
Have you met someone interesting? Don’t wait too long to reach out. Follow up by sending a message that same day or the next morning while the conversation is still fresh in your minds. Mention something specific you discussed to jog their memory and see if you can move the conversation forward with something actionable.
The Art of Meaningful Conversation
Blockchain events can be noisy and sometimes even a little chaotic. Having meaningful interactions at these places requires some intention.
Ask About Challenges, Not Just Wins
Just about everyone loves talking about their successes, but asking “What’s been the hardest part of building your project?” will almost always lead to more honest and helpful conversations. People appreciate the chance to talk through real problems, and you can even relate to their struggles and take home some actionable advice.
Listen More Than You Talk
This seems obvious, but a key issue that many people have when networking is talking too much. Whether through nerves or trying to prove themselves, they drown out potentially interesting conversations with a monologue of their own journey. Instead, try to ask good questions and then really listen to the answers. Follow up with thoughtful questions based on what you’re hearing. People remember good listeners.
Look to Build Long-Term Relationships
The goal isn’t meeting people once but never seeing them again. You want to build long-term relationships that will deliver value over the span of the following months and years. To do this, you need to become memorable – and that means adding value.
Maybe you read an article related to a conversation you had, or you know someone who could help with a problem they mentioned. Sending these follow-ups shows you were paying attention and caring more than just what they can do for you.
Use Speakers as Conversation Starters
After someone gives a talk, this is a perfect opportunity to join or start a conversation about the very topic that was just discussed. It’s an easy opener, and there will hopefully be plenty of fresh ideas and content to draw from.
Final Word
Remember that everyone at these blockchain events is there to connect. Even the big names in the space are usually happy to chat with new people who approach them, so don’t be afraid to do so.
Despite how massive the space may seem, the blockchain community is still relatively small and tight-knit compared to many industries. Connections you make today could become incredibly valuable as the technology and ecosystem continue to grow.
So, go in with an open mind, ready to learn and connect. Whether you aim to refine your crypto public relations strategy, find a key investor, or simply deepen your understanding of the space, these events are where those crucial connections are made.
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